Be focused on the Road
the social project that aims to remind people about safe driving
About the project:
In the USA, particularly on Long Island, there is a notable trend of vehicles traveling at high speeds and engaging in risky driving behaviors. It is essential for drivers to be vigilant about traffic conditions. Many instances have been observed where drivers text on their cellphones while driving at speeds over 60 miles per hour. Additionally, there are reports of drivers texting or searching for music on their phones while on the road. Therefore, the topic of "texting and driving" is proposed. Addressing this issue could help raise awareness among the general public about the importance of safe driving.
Solving:
The design project of poster “Be Focused on the Road - Texting Can Wait” emphasizes that 5 seconds can change a situation, highlighting the importance of keeping attention on the road.
The design project of poster “Be Focused on the Road - Texting Can Wait” emphasizes that 5 seconds can change a situation, highlighting the importance of keeping attention on the road.
The follow-up to this poster would be to widen this social advertising to more posters because texting isn't limited to chat apps. For example, the issue also applies to music apps such as Spotify, Apple Music, and others when drivers try to search for tracks.
